ADVERTISING AND MARKETING CAMPAIGN
Your customers can't miss the Southern Baby and Toddler Show 2009 thanks to a high profile campaign incorporating press advertising, radio promotion, point of sale, direct mail and new media.
- Advertisements and editorials in The News with a total audience of 168,000 targeting ABC1's.
- Advertisements in journals.
- Features and adverts within The News Lifestyle section.
- Advertisements and editorials in Baby Hampshire Magazine 35,000 readership and it's sister publication Baby Surrey Magazine who are our parenting magazine sponsors of the show.
- Radio campaign with Wave 105.2 FM, The South Coast's No1 commercial radio station and co-sponsors to the show with live on air coverage leading up to the event.
- Press releases appearing in major pregnancy and parenting titles.
- Press releases in regional press.
- 20,000 visitor promotion leaflets and posters to be distributed to participating businesses and child health facilities.
- Web alliances and online marketing.
